We’re pleased to announce that we will open a brand-new 8-screen cinema complex at Cornubia Mall in Umhlanga Rocks, on the scenic North Coast of KwaZulu-Natal, on 28 September 2017. The new multi-format cineplex will feature specialised 4DX, Xtreme and luxurious VIP theatre formats, regular 3D/2D cinemas as well as a VIP lounge, in-cinema dining menu and licensed bar – establishing Nu Metro Cornubia Mall as Umhlanga’s premier entertainment destination.

It is the first ever cinema complex for Nu Metro to feature its key brand attractions and exclusive leisure experiences under one roof, in a cutting-edge new movie theatre space – on par with the best in international standards.

Nu Metro Cornubia Mall in KZN will house the 6th 4DX cinema in Africa – following Nu Metro’s rapid expansion of this revolutionary cinema format over the past two years. This also means KZN now has two 4DX cinemas – with Nu Metro The Pavilion having joined the 4DX family last year with resounding success.

4DX is a fully immersive, multi-sensory cinema in the truest sense of the word: environmental effects (including moving seats, wind, water, scents, lightning and fog) synchronised with the action on-screen, showcasing the world’s top blockbusters in a format which makes viewers literally a part of the movie.

The Xtreme cinema at Nu Metro Cornubia Mall will also be the 6th of these specialised cinema formats in South Africa – simply summed up as “Big Screens, Big Sound, Best Digital Quality”. Xtreme features Premium Large Format-screens with the latest cinema audio systems at the upper end of quality, moving beyond the confines of “stereo” or “surround” sound from the past. Dolby Atmos delivers full all-around sound, including overhead speakers; sound objects can literally be moved around in 3D space. The best in sound is combined with the crispest, clearest RealD projection systems along with 4K Ultra High Definition visual quality for Xtreme cinemas.

Nu Metro Cornubia Mall will have two VIP cinemas. VIP upgrades the Nu Metro movie experience to first-class, with luxurious recliner seating, comfortable leather seats, a VIP lounge and an à la carte menu prepared in Nu Metro’s own kitchen by its VIP chef. VIP is the cinema experience of choice for discerning moviegoers who enjoy a cut above the regular cinema outing fare, with intimate in-cinema dining and a range of freshly prepared meals, hot and cold drinks and an impressive cocktail and wine list. The VIP lounge also doubles up as an event venue, and will be available for hire for corporate and private functions.

“Nu Metro’s world-class cinema formats serve to re-ignite the “magic of the movies” – to give customers an experience that can’t be duplicated anywhere else; featuring the latest, cutting-edge quality and comfort. It is not only about showcasing films with the latest technology, but to also give moviegoers a fully inclusive experience of superb quality, to see movies as the filmmakers intended – all delivered in an environment which can’t be duplicated via any form of home entertainment-system. We are very excited about the opening of Nu Metro Cornubia Mall, as it incorporates all our key brand experiences under one roof for the first time ever – the new entertainment destination of choice for Umhlanga” says Nitesh Matai, Nu Metro’s Managing Executive.

Cornubia Mall’s location is what sets it apart from other malls in the region as it is easily accessible from the from N2 highway, the M41 and Cornubia Boulevard. Shoppers will use on grade parking, normally associated with value centres, not malls. These two factors, combined with the shopping experience that combines convenience and variety is what makes Cornubia Mall a distinctively designed space.

This 65,000-square metre mall offers a good selection of food, fashion, lifestyle and sports attractions integrated into an outdoor, family-oriented shopping experience. The mall is connected by bridges, landscaped walkways and sidewalks that give shoppers a sense of being indoors and outdoors at the same time, perfect for beautiful KZN weather conditions. This is the essence of what makes Cornubia an active experience.

Links / further reading:
Nu Metro Cinemas: numetro.co.za
Xtreme: numet.ro/xtreme
VIP: numet.ro/vip

About Nu Metro Cinemas
Nu Metro Cinemas has been one of South Africa’s leading cinema circuits for over 40 years – currently operating 20 cineplexes with a national footprint in Cape Town, Port Elizabeth, Durban, Amanzimtoti, Johannesburg, Krugersdorp, Pretoria, Bloemfontein and Worcester. New cinemas recently opened in Welkom, Lenasia, Ballito and Pretoria East, with a new cinema scheduled to launch at the newly-developed Cornubia Centre in Umhlanga Rocks (KZN) in September 2017. Nu Metro Cinemas started introducing Xtreme and VIP at select sites nationwide from 2014. Xtreme features Dolby Atmos/Auro 11.1 sound, RealD’s new PWS screens, world class digital 3D technology as well as 4K Ultra High Definition projection. Xtreme at Nu Metro Canal Walk and Ballito Junction boast the biggest screens in the Western Cape and KwaZulu-Natal respectively, along with Xtreme Canal Walk also being South Africa’s first ever laser projection cinema. VIP upgrades the Nu Metro Cinemas experience with luxurious, recliner seating, a VIP lounge/bar and an à la carte menu. Nu Metro opened the first ever 4DX cinema in Africa at the V&A Waterfront in December 2015, followed by the opening of 4DX at Nu Metro The Pavilion in March 2016, 4DX at Nu Metro Hyde Park in September 2016, 4DX at Nu Metro Menlyn Park in January 2017, and 4DX at Nu Metro Emperors Palace in June 2017. Nu Metro Cornubia Mall will open Africa’s 6th 4DX cinema in September 2017. The cinema exhibition company has made a commitment to screening alternative/specialist content such as live music, comedy and theatre shows on the big screen – apart from the weekly run of new movie titles from all the major local and international film distributors. It has also started acquiring its own content independently, for exclusive distribution via its nationwide chain of cinemas. Nu Metro Cinemas strives to offer consumers a cinema experience they won’t be able to enjoy anywhere else. Regular talent visits by movie stars, competitions, promotions, exciting marketing activations in cinema as well as popular pre-release screening events such as “Girls’ Night Out” and “Guys’ Night” add to the mix of initiatives to enhance Nu Metro’s cinema attractions even further.

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Media Contact:
Walter Gelderblom
Nu Metro Cinemas: Publicity/PR
walter@numetro.co.za
+27 78 274 9470

On Behalf Of:
Nitesh Matai
Managing Executive
Nu Metro Cinemas
niteshm@numetro.co.za
+27 87 354 6157